Meet

Vicky Nash

 

Tourism Industry Professional

About Me

With vast tourism industry experience spanning 37 years and a passion for travel, Vicky Nash has established long-time relationships with destination marketing organizations, convention & visitor bureaus, tourism associations, historic sites, attractions, resorts, hotels, hot springs, and spas. She implements a multi-faceted, integrated approach to communicating specific messages to targeted audiences including tourists, visitors, guests, customers, members, partners and media outlets. This has resulted in the creation of many successful and award-winning campaigns.

Not All Who Wander Are Lost

Vicky is passionate about traveling the world. Perhaps that is why she chose to work in the tourism industry.  A favorite activity on her excursions is to get a behind-the-scenes look at factories and attractions. Let’s just call it “market research."  And because she works with so many hot springs, she always seeks out opportunities to experience a geothermal resort. Not only does she love traveling the globe, she collects them – with more than 25 vintage spheres throughout her home and office. One of her life goals is to spend a week in each of the 50 states.

My Skills

Tourism Project Management

Conference Planning

Promotional Material Design

Content Marketing

Press Releases

email content

website copy

newsletters

copywriting

advertorial

Trade Show Coordination

Resume

Education

1995

Master of Urban and Regional Planning

Specialization: Tourism and Resort Planning

University of Colorado, Denver, Colorado

1986

B.B.A., Major: Marketing

The University of Iowa, Iowa City, Iowa

Experience

Independent Contractor: 2001-present

Resort Trends, Inc.

  • Provide communications and photo management services for the travel and tourism industry, representing over 50 clients.
  • Create branded content for email campaigns, newsletters, websites, media materials and advertorial.
  • Promotional and marketing material design: brochures, maps, displays, signs.
  • Professional research, copywriting, composition, editing and proofreading services.
  • Press release and media kit creation, formatting and distribution.
  • B-roll coordination, compilation, management and dissemination.
  • Regular correspondence with media, journalists, travel writers.
  • Co-author of a souvenir book commemorating 125 years of Glenwood Hot Springs.
  • Freelance writer and photographer for AAA Colorado EnCompass magazine July/Aug 2013 cover story, “Retro Travelers”.

Director of Marketing: 1999-2001

Snowmass Village Resort Association

  • Responsible for a $750,000 annual marketing plan designed to represent Snowmass Village, Colorado as a world-class summer and winter resort.
  • Designed advertising plans to increase leisure bookings through central reservations and directly to lodges.
  • Developed media and direct marketing plans targeting corporate, association, continuing medical education, SMERF and ski group business promoting the 35,000 square foot Conference Center.
  • Redesigned website www.snowmassvillage.com and implemented on-line reservations capabilities.
  • Established a public relations plan to work with local, statewide and regional media representatives.

Tourism Marketing Director: 1995-96, 1998-99

Glenwood Springs Chamber Resort Association

  • Developed and implemented a tourism marketing plan for Glenwood Springs to include advertising, promotions, group sales, market research, public relations and hospitality training programs resulting in steady growth in accommodations tax collections, increased occupancies and average daily rates.
  • Project manager for the Glenwood Springs Visitor Center remodel project.

Membership Director: 1996-97

Colorado Travel & Tourism Authority

  • Designed and incorporated a new membership program establishing privatized funding to promote Colorado as a premier vacation destination, projected to generate $1.2 million per year.
  • Advertising sales for the Colorado Official State Vacation Guide and State Highway Map.

References

Cathy Ritter

Director

Colorado Tourism Office
Denver, CO
303-892-3840
cathy.ritter@state.co.us

Steve Beckley

Owner

Iron Mountain Hot Springs and Glenwood Caverns Adventure Park
Glenwood Springs, CO
970-618-7127
sbeckley@glenwoodcaverns.com

Judy Walden

President

Walden Mills Group - Community-based Tourism
Denver, CO
303-525-6440
judywalden1@gmail.com

Lisa Langer

Director of Tourism Promotion

Glenwood Springs Chamber Resort Association
Glenwood Springs, CO
970-230-9035
lisa@glenwoodchamber.com

John Bosco

Vice President & Chief Financial Officer

Glenwood Hot Springs
Glenwood Springs, CO
970-947-2956
jbosco@hotspringspool.com

Awards

Collaboration in Industry Award – Colorado Business Roundtable, 2017

Colorado Historic Hot Springs Loop

Best Idea Award – Destination Marketing Association of the West, 2017

Colorado Historic Hot Springs Loop

Tourism Business of the Year, 2011

Glenwood Springs, Colorado

Best Press Kit – World Waterpark Association

“Wave Review" award for Glenwood Hot Springs, 2005

Contact Vicky

970-948-4923

Resort Trends, Inc.
965 Westbank Road
Glenwood Springs, CO 81601